Muir Energy is a San Diego based startup that strives to make the simplest portable food products with the smallest impact, to bring good energy to all people, and to use business to serve Planet Earth.

Contribution

Branding, Packaging, Website Design, Photography, Social Media Content, Product Design, Email Marketing, Sales/Funding Decks, Copywriting, Booth Design, In-Person Events, Retail Displays

I joined the company in it’s early stages, bringing value across the board including all creative executions from graphic design to marketing campaigns. They were looking to expand their presence as a healthy energy gel, so I developed a brand that felt natural and approachable while still maintaining a sense of adventure and pushing beyond your limits. This came across in design elements spotlighting organic ingredients and showcasing raw human emotion through photography, striking a balance between the human and natural world.